Mastering Technical Sales
The Sales Engineer's Handbook
Take your career to new heights by adding powerhouse sales and presentation skills to your technical background. This newly revised and expanded edition of Mastering Technical Sales: The Sales Engineer's Handbook offers invaluable insights and tips for every stage of the selling process, explained step-by-step by a pair of technical sales pros with decades of eye-popping, industry-giant success under their belt. The second edition features nearly 40% new material, including how to make the most of Webcasts and remote demonstrations, how to give impressive "snap" demonstrations, and how to use CRM/SFA systems effectively.
Published in August 2008

Successful Marketing Strategy for High-Tech Firms

Marketing for Engineers, Scientists and Technologists

Marketing of High-Technology Products and Innovations

How to Sell Technical Services and Equipment

Send your suggestions and/or comments to the email:
computers.2010@gmail.com

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Engineering and Technology Management Tools and Applications

New Directions in Technology Management

Product Marketing for Technology Companies

The Management of Technological Innovation

Strategy and Practice

Useful books for Scientists and Engineers:
http://technologybooks.blogspot.com

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Competitive Intelligence
Competitive Advantage through Analysis of Competition, Markets and Technologies

How to Acquire Clients

Powerful Techniques for the Successful Practitioner

Strategies and Tools for Corporate Blogging

Product Customization

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